Mohan’s musing: “AAJ CEO KUSH THO HUM BHI KUSH”…… Kya Baat hai Bhai

His was a reasonably small, street corner vegetable, fruits, groceries and multi-purpose shop located right across and opposite one of those huge – hi tech super bazar.

The competition just breathing on his shoulders and yet, at any time in the day you will find his shop overcrowded bubbling with people and doing roaring business

Yes, admittedly he delivered quality, at competitive price, with speedy service, through a agile and energetic team of boyz; besides his personal involvement with each and every customer were to me more clichés and no differentiation.

Somewhere, I was curious to get beyond and to demystify the real secret sauce of his resounding business success.

My luck, I met him at the nearby coffee joint and quickly grabbed the opportunity to warm up to him and let him speak up and spill the beans.

What he shared perhaps may become a best seller book.

He: Sir, I operate on a simple slogan called CEO

Me: CEO???

He: Yes, C- for Customer, E- for my Employees (my boys) and O-for my Owner (my seat. Every day as I open the shop I say it to myself “AAJ CEO KUSH THO HUM BHI KUSH “

Not waiting even for my response he scooted saying, its evening time, leaving me awestruck

WoW… I experienced the ecstasy of a new learning over an espresso coffee, even as I was  recovering from the pleasant shock that he is not the owner of the shop.